Atelier Infernum

The project began alongside an early interest in fragrance creation, where individual scents were imagined as distinct characters rather than standalone products. From that foundation, the identity evolved into a unified visual system designed to document, contain, and preserve each creation as part of a larger collection. Archival journals, symbolic imagery, and structured visual rules were then introduced to support the narrative direction, creating the impression of a recorded body of work, something studied, cataloged, and maintained over time. The focus of the project was to explore branding as worldbuilding. Rather than presenting isolated visuals, the goal was to establish a believable visual environment where every element, typography, color, imagery, and structure feels intentional and connected to a broader narrative system.