Finland
3:57:59 PM
Who am i?
Benjamin Arpiainen
Brand designer
Visual Narrator
Benjamin Arpiainen
Brand designer
Visual Narrator
Benjamin Arpiainen
Brand designer
Visual Narrator
Intro
Intro
I design brand identities built around narrative and experience.
Rather than focusing only on how a product looks, I focus on the story that surrounds it, the world it belongs to and the role it plays within it.
Strategy
Focuses on understanding what the brand is built around before anything visual is created. The goal is to find the core idea, the story worth developing, and shape a direction that keeps every decision connected to it.
Insight
Story
Direction
Strategy
Focuses on understanding what the brand is built around before anything visual is created. The goal is to find the core idea, the story worth developing, and shape a direction that keeps every decision connected to it.
Insight
Story
Direction
Strategy
Defines what the brand is built around before anything visual is created. I focus on finding the core idea, the story worth developing, and shaping a direction that keeps decisions consistent instead of scattered.
Insight
Story
Direction
Identity
Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and expression, everything works together as one system.
Visual
Voice
Feel
Identity
Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and expression, everything works together as one system.
Visual
Voice
Feel
Identity
Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and expression, everything works together as one system.
Visual
Voice
Feel
Application
Places the identity into real situations where it needs to function. Tests how the brand behaves across packaging, environments, and communication, making sure it holds together beyond controlled layouts.
Packaging
Environment
Communication
Application
Places the identity into real situations where it needs to function. Tests how the brand behaves across packaging, environments, and communication, making sure it holds together beyond controlled layouts.
Packaging
Environment
Communication
Application
Places the identity into real situations where it needs to function. I test how the brand behaves across packaging, environment, and communication, making sure it holds together outside controlled layouts.
Packaging
Environment
Communication
Play showreel
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1005 271" xmlns="http://www.w3.org/2000/svg"/>)
2026
Play showreel
Projects
Projects
Some of my recent work
(2025 — 2026)
Atelier Infernum
Atelier Infernum is a brand identity built around the seven deadly sins.
Atelier Infernum
Atelier Infernum is a brand identity built around the seven deadly sins.
Porkies
A brand identity inspired by comics, streetwear, comfort food, and casual culture.
Porkies
A brand identity inspired by comics, streetwear, comfort food, and casual culture.
Crescent
Art Direction exploring industrial environments, symbolic props, and textured editorial styling.
Crescent
Art Direction exploring industrial environments, symbolic props, and textured editorial styling.
Tolight
Industrial B2B lighting brand concept focused on performance-stage lights.
Tolight
Industrial B2B lighting brand concept focused on performance-stage lights.
Info
Info
I’m a self-taught designer working on concept-driven brand projects.
Most of my work consists of self-initiated projects, where I test my thinking and explore how ideas translate across different visual styles and contexts.
Light entrepreneur
Confidential Project
2024 - 2026
Played a key role in brand development within an international project, contributing to brand direction and positioning. Alongside that, I was involved in market analysis, investor materials, and keeping the project documentation structured as it evolved.
Light entrepreneur
Confidential Project
2024 - 2026
Played a key role in brand development within an international project, contributing to brand direction and positioning. Alongside that, I was involved in market analysis, investor materials, and keeping the project documentation structured as it evolved.
Light entrepreneur
Confidential Project
2024 - 2026
Played a key role in brand development within an international project, contributing to brand direction and positioning. Alongside that, I was involved in market analysis, investor materials, and keeping the project documentation structured as it evolved.
Marketing and Sales
MyHomesID
2024-2025
Supported marketing and sales operations through CRM management and campaign development. Contributed to B2B sales activities, including customer meetings and communication with prospective clients.
Marketing and Sales
MyHomesID
2024-2025
Supported marketing and sales operations through CRM management and campaign development. Contributed to B2B sales activities, including customer meetings and communication with prospective clients.
Marketing and Sales
MyHomesID
2024-2025
Supported marketing and sales operations through CRM management and campaign development. Contributed to B2B sales activities, including customer meetings and communication with prospective clients.
Tendering specialist
Kone Oyj
2024
Prepared and managed tender submissions, including pricing calculations and documentation aligned with customer requirements. Collaborated with technical teams to develop feasible solutions. Maintained structured records supporting accurate and timely proposal delivery.
Tendering specialist
Kone Oyj
2024
Prepared and managed tender submissions, including pricing calculations and documentation aligned with customer requirements. Collaborated with technical teams to develop feasible solutions. Maintained structured records supporting accurate and timely proposal delivery.
Tendering specialist
Kone Oyj
2024
Prepared and managed tender submissions, including pricing calculations and documentation aligned with customer requirements. Collaborated with technical teams to develop feasible solutions. Maintained structured records supporting accurate and timely proposal delivery.
Bachelor of Business Administration
Laurea UAS
2023 - 2025
Completed a Bachelor of Business Administration with a primary focus on project management and a secondary focus on marketing. Developed structured approaches to planning, coordination, and communication through real-world projects delivered for external business clients.
Bachelor of Business Administration
Laurea UAS
2023 - 2025
Completed a Bachelor of Business Administration with a primary focus on project management and a secondary focus on marketing. Developed structured approaches to planning, coordination, and communication through real-world projects delivered for external business clients.
Bachelor of Business Administration
Laurea UAS
2023 - 2025
Completed a Bachelor of Business Administration with a primary focus on project management and a secondary focus on marketing. Developed structured approaches to planning, coordination, and communication through real-world projects delivered for external business clients.
ChatGPT
Lead Processing Unit
"Clear instructions, strong conceptual logic, and predictable outcomes. Would collaborate again without requiring firmware updates."
ChatGPT
Lead Processing Unit
"Clear instructions, strong conceptual logic, and predictable outcomes. Would collaborate again without requiring firmware updates."
ChatGPT
Lead Processing Unit
"Clear instructions, strong conceptual logic, and predictable outcomes. Would collaborate again without requiring firmware updates."
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