Finland
8:25:22 PM
Output
Brand designer
Visual Narrator
Intro
Intro
I design brand identities built around narrative and experience.
Rather than focusing only on how a product looks, I focus on the story that surrounds it, the world it belongs to and the role it plays within it.
Strategy
Defines what the brand is built around before anything visual is created.I focus on finding the core idea, the story worth developing, and shaping a direction that keeps decisions consistent instead of scattered.
Positioning
Direction
Alignment
Strategy
Defines what the brand is built around before anything visual is created.I focus on finding the core idea, the story worth developing, and shaping a direction that keeps decisions consistent instead of scattered.
Positioning
Direction
Alignment
Strategy
Defines what the brand is built around before anything visual is created. I focus on finding the core idea, the story worth developing, and shaping a direction that keeps decisions consistent instead of scattered.
Positioning
Direction
Alignment
Identity
Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and consistency, everything works as one system.
Typography
Visuality
Voice
Consistency
Identity
Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and consistency, everything works as one system.
Typography
Visuality
Voice
Consistency
Identity
Shapes how a brand looks, sounds, and behaves across touchpoints. From typography and visual language to tone and consistency, everything works as one system.
Typography
Visuality
Voice
Consistency
Application
Places the identity into real situations where it needs to function.I test how the brand behaves across packaging, environments, and communication, making sure it holds together outside controlled layouts.
Architecture
Interaction
Systems
Performance
Application
Places the identity into real situations where it needs to function.I test how the brand behaves across packaging, environments, and communication, making sure it holds together outside controlled layouts.
Architecture
Interaction
Systems
Performance
Application
Places the identity into real situations where it needs to function. I test how the brand behaves across packaging, environment, and communication, making sure it holds together outside controlled layouts.
Architecture
Interaction
Systems
Performance
Play showreel
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1005 271" xmlns="http://www.w3.org/2000/svg"/>)
2026
Play showreel
Projects
Projects
Some of my recent work
(2025 — 2026)
Atelier Infernum
Atelier Infernum is a narrative-driven brand identity built around the seven deadly sins.
Atelier Infernum
Atelier Infernum is a narrative-driven brand identity built around the seven deadly sins.
Porkies
A brand identity exploring comfort food culture through character-driven storytelling and playful visual language.
Porkies
A brand identity exploring comfort food culture through character-driven storytelling and playful visual language.
Info
Info
I’ve worked closely with cross-functional teams on brand, business, and marketing initiatives, contributing to international development projects, market analysis, investor materials, and campaign execution across multiple industries.
Light entrepreneur
Confidential Project
2024 - 2026
Led brand development within an international project environment, defining core brand direction and positioning. Supported business development through market analysis and investor-facing materials. Coordinated stakeholder input and maintained structured documentation across evolving development phases.
Light entrepreneur
Confidential Project
2024 - 2026
Led brand development within an international project environment, defining core brand direction and positioning. Supported business development through market analysis and investor-facing materials. Coordinated stakeholder input and maintained structured documentation across evolving development phases.
Light entrepreneur
Confidential Project
2024 - 2026
Led brand development within an international project environment, defining core brand direction and positioning. Supported business development through market analysis and investor-facing materials. Coordinated stakeholder input and maintained structured documentation across evolving development phases.
Marketing and Sales
MyHomesID
2024-2025
Supported marketing and sales operations through CRM management and campaign development. Contributed to B2B sales activities, including customer meetings and communication with prospective clients.
Marketing and Sales
MyHomesID
2024-2025
Supported marketing and sales operations through CRM management and campaign development. Contributed to B2B sales activities, including customer meetings and communication with prospective clients.
Marketing and Sales
MyHomesID
2024-2025
Supported marketing and sales operations through CRM management and campaign development. Contributed to B2B sales activities, including customer meetings and communication with prospective clients.
Tendering specialist
Kone Oyj
2024
Prepared and managed tender submissions, including pricing calculations and documentation aligned with customer requirements. Collaborated with technical teams to develop feasible solutions. Maintained structured records supporting accurate and timely proposal delivery.
Tendering specialist
Kone Oyj
2024
Prepared and managed tender submissions, including pricing calculations and documentation aligned with customer requirements. Collaborated with technical teams to develop feasible solutions. Maintained structured records supporting accurate and timely proposal delivery.
Tendering specialist
Kone Oyj
2024
Prepared and managed tender submissions, including pricing calculations and documentation aligned with customer requirements. Collaborated with technical teams to develop feasible solutions. Maintained structured records supporting accurate and timely proposal delivery.
Bachelor of Business Administration
Laurea UAS
2023 - 2025
Completed a Bachelor of Business Administration with a primary focus on project management and a secondary focus on marketing. Developed structured approaches to planning, coordination, and communication through real-world projects delivered for external business clients.
Bachelor of Business Administration
Laurea UAS
2023 - 2025
Completed a Bachelor of Business Administration with a primary focus on project management and a secondary focus on marketing. Developed structured approaches to planning, coordination, and communication through real-world projects delivered for external business clients.
Bachelor of Business Administration
Laurea UAS
2023 - 2025
Completed a Bachelor of Business Administration with a primary focus on project management and a secondary focus on marketing. Developed structured approaches to planning, coordination, and communication through real-world projects delivered for external business clients.
ChatGPT
Lead Processing Unit
"Clear instructions, strong conceptual logic, and predictable outcomes. Would collaborate again without requiring firmware updates."
ChatGPT
Lead Processing Unit
"Clear instructions, strong conceptual logic, and predictable outcomes. Would collaborate again without requiring firmware updates."
ChatGPT
Lead Processing Unit
"Clear instructions, strong conceptual logic, and predictable outcomes. Would collaborate again without requiring firmware updates."
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