Crescent

The project began as an exploration of art direction through environment, repetition, and visual contrast, placing garments within constructed scenes rather than neutral settings. The clothing itself was developed as part of the concept, allowing the visual direction and product design to evolve together rather than separately. The visual direction formed around an abandoned industrial factory, harsh natural light, halftone textures, and recurring symbolic elements such as bread and cassette tapes. These elements were used to build a consistent atmosphere across images, allowing each composition to feel part of a unified editorial-style sequence. The visuals were created using edited mockups, AI-generated models and environments, and post-production editing. AI was used as a production tool to construct scenes and iterate visual direction, while compositing, color grading, and texture treatments were used to refine the final images.